| Location: | Midwest |
| Setting: | Large City Setting |
| Type: | For Profit |
The Aveda Institutes are a worldwide network of successful schools, educating students to become licensed future industry leaders in cosmetology, esthiology, makeup and massage, as well as educating instructors and staff on the fundamentals of running a top-rated school. Lead by the Aveda Institute Minneapolis, the Aveda Institutes provide guidance and training to help develop successful education centers renowned for excellence.
Aveda Institutes retail and utilize Aveda's plant-based products exclusively in all their educational and merchandising programs and activities. By incorporating Aveda services into all curriculums and clinics, Aveda Institutes develop specially trained, highly qualified graduates to supply the entire network of schools, spas, salons and stores.
Aveda Institutes have bi-annual meetings, networking and educational opportunities with other Aveda Institutes to share knowledge of successful systems and strategies. Aveda Institutes can participate in the teacher exchange program to view how other schools run and see first-hand what systems work or need adapting. Because Aveda Institute educators feel it is essential to stay up-to-date on current trends both in technique and teaching styles, quarterly instructor and recruiter training is held to address the newest technical information as well as methods in teaching different learning styles.
Aveda's commitment to high levels of education and environmental activism helps promote professionalism, innovation and teamwork among its Aveda Institutes. Represented in cities across the continent, the opportunities available in the Aveda Institutes program are endless.
Aveda Corporation is a company headquartered in Blaine, Minnesota, that manufactures skin care, cosmetics, perfume and hair care products, and trains students in cosmetology, and esthiology at the Aveda Institute in Minneapolis, New York City, Washington, DC, and many other cities.
The company was founded by Horst Rechelbacher in 1978. Today it is part of Estée Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estee Lauder in 1997 for $300 million, although Aveda continues to be run as a separate entity. Aveda still formulates its own products; Estee Lauder funds them.
Aveda was one of the first beauty companies to endorse a set of environmental principles designed to encourage greater environmental responsibility in business known as The Ceres Principles.
There are four levels of ownership when it comes to running an Aveda-based business. There is the Experience Center, which is product-only and does not include salon or spa services, commonly found in malls or in large cities. The second is an Aveda Family salon/spa which uses aveda products along with other brands. The third is a Concept Salon/Spa, which uses and sells Aveda exclusively in their services. The fourth and highest level is a Lifestyle business, which carries and uses Aveda products exclusively. Although service obviously varies between individual shops, Aveda generally applies strict rules to the businesses carrying its products, from quality of service to appearance. These regulations make it possible for Aveda to keep track of product movement and popularity in certain regions.
Courses with names such as "Men's Start to Finish" and "Pure Form" are a few classes that employees of Aveda Salons/Spas can opt to take. These courses are generally offered in salons; meaning, an educator will come to a specific salon/spa and stylists and therapists from other shops will attend these sessions for a fee. Most shops offer an allowance for their employees, since some classes can be over $300.00.
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| Percent of Students International: | 0% |
| Most Popular Programs | Program Cost | Est. Books and Supplies Cost | Program Length |
Cosmetology/Cosmetologist: |
$ 13,400 | $ 1,000 | 1550 hours |
Esthetician & Skin Care: |
$ 7,700 | $ 1,000 | 600 hours |
Massage Therapy: |
$ 7,700 | $ 1,000 | 600 hours |
| Financial Aid | Avg. Amount Received | % of Students Receiving Aid | |
Federal Grants: |
$ 2,418 | 20% | |
State and Local Grants: |
$ 2,020 | 35% | |
Institutional Grants: |
$ 490 | 8% | |
Student Loans: |
$ 3,066 | 67% | |
Any Aid: |
69% |
