5 Most Popular Colleges for Marketing Majors

Find out which schools have the most popular marketing degree programs and their cost.

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Want to learn the ins and outs of selling products and services? Then a career in marketing may be for you. First, you’ll need a degree, so check out which schools have the most popular marketing programs, how much they cost, and what they have to offer.

5. The University of Michigan: $13,437 (residents), $39,109 (non-residents)

The University of Michigan’s marketing program is part of one of the largest and most highly ranked business schools in the country: the Stephen M. Ross School of Business. This program offers students lots of opportunities to get involved in research in various areas of marketing.

An MBA could greatly increase your earning potential, so check to see if your marketing program offers a marketing MBA option.

Students in the University of Michigan’s marketing program have three degree options: BBA, MBA or PhD. In addition, students can choose to join one of the many business-oriented students organizations on campus.

4. University of Texas: $9,792 (residents), $33,060 (non-residents)

One of the key aspects of the marketing program at The University of Texas is the fact that students participate in many projects based on real-world situations. In addition, this marketing program is part of a large and highly ranked business school that boasts world-renowned faculty.

Students in this program have the choice of pursuing an undergraduate degree in Marketing and International Business, an MBA or a PhD.

3. New York University: $41,606

New York University is a popular school for marketing majors. In addition to being located in the heart of New York City, the marketing program is fortunate to be a part of New York University's Leonard N. Stern School of Business, which is one of the top-ranked business schools in the country.

Currently, U.S. News and World Report ranks New York University’s marketing program among the top five in the nation. However, as a private institution its tuition rates are sky-high.

2. Indiana University, Bloomington: $10,033 (residents), $31, 483 (non-residents)

Students in Indiana University’s marketing program get to choose from a BS, MBA and PhD to earn their marketing degree. This program, which is part of the Kelley School of Business, includes internationally recognized faculty and networking opportunities with major employers.

Hiring records are another major draw at Indiana University. The Kelley Marketing MBA program was ranked third in the country by recruiters in a 2007 Wall Street Journal survey.

1. University of Wisconsin: $10,384 (residents), $26,634 (non-residents)

Students looking for expertise in the marketing field should consider the University of Wisconsin. Their marketing program offers a total of three Centers of Expertise: the A.C. Nielsen Center for Marketing Research, the Center for Brand and Product Management, and the Grainger Center for Supply Chain Management.

Additionally, this school offers some exclusive degree options. Their MBA programs in Marketing Research, Brand & Product Management and Supply Chain Management are the first and only ones of their kind.

Quick Facts

  • An MBA could greatly increase your earning potential, so check to see if your marketing program offers a marketing MBA option.
  • Yahoo! Education reports that a graduate with a marketing degree has an average starting salary of $38,600 and an average mid-career salary of $77,300.
  • According to The Princeton Review, marketing majors often find jobs in advertising, market research and consulting.

People Who Read This Article Also Read:

Earning a Master's Degree in Marketing
Earning an Online Master's Degree in Marketing
Salary Guide: Marketing Managers
Highest Paying Entry-Level Jobs for Recent College Graduates
MBA: Is It For Me?

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