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A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
William Rainey Harper College
Palatine, Illinois
Avg. School Cost:
$ 1,800 per year
(In-District)
$ 6,600 per year (In-State) $ 8,256 per year (Out-of-State) Ferris State University
Big Rapids, Michigan
Avg. School Cost:
$ 6,740 per year
(In-State)
$ 13,480 per year (Out-of-State) Long Island University-Brooklyn Campus
Brooklyn, New York
Avg. School Cost:
$ 22,048 per year
University of Toledo
Toledo, Ohio
Avg. School Cost:
$ 6,430 per year
(In-State)
$ 15,241 per year (Out-of-State) Carthage College
Kenosha, Wisconsin
Avg. School Cost:
$ 22,500 per year
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