Overview of Master's Degree Program in Marketing
People in the marketing industry live to sell products. They have a keen understanding of what the customer needs and how to develop and sell a product accordingly. A master's degree in marketing provides students with the skills to guide employees in developing a marketing strategy to get a product sold. Marketing is a valued position because it is a key component to business. A business can sell a useful product, but consumers will not purchase it unless they know about it.
Most people pursue a master's degree in marketing have at least a few years of experience in marketing or a related field such as public relations. In fact, many people seek this degree in order to become marketing manager. A bachelor's degree in marketing can get you into most entry-level positions, but a master's degree can help you advance in your career. Other students choose to pursue this degree as the first step in earning their marketing PhD.
A marketing program generally lasts between 2 and 3 years. The number of credits you have to take and whether you attend full-time or part-time will determine the length of your master's degree program. Some students choose to take an accelerated program that allows them to graduate within 12 to 18 months.
Applying for a Master's Degree Program in Marketing
You must at least have a bachelor's degree when applying to a master's degree program. It is not necessary to have a bachelor's degree in marketing, but usually you must have at least two years of experience of relevant work experience. Desirable applicants are able both left and right-brained and demonstrate exemplary skills in writing, computers, statistics, finance, creativity and oral communication.
In addition to a bachelor's degree, general admissions requirements include three letters of recommendation, a personal statement, and a transcript. Most programs require students to either take the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE). As this is a competitive program, students with a high college GPA will have the best chances of being accepted.
How to Choose a Marketing Master's Degree Program
There are two types of marketing programs. One provides students with information about all types of marketing. The other specializes in a particular type of marketing such as promotions, advertising or sales. Determine your ultimate career goal to help you decide which program is right for you.
Some programs are designed for individuals who do not have experience in the marketing industry. These programs provide a general overview of marketing more extensively than a program designed for people who already have experience in marketing. A professional who has been in the business for a few years should choose a program that teaches advanced marketing and management skills.
Check out various marketing internship programs offered by the school and in your area. See if any companies pique your interest. The type of internship you complete during your studies will define the rest of your career. Similarly, you should look for networking opportunities with alumni and industry professionals provided by the school.
When choosing an advanced marketing degree program, it is important to consider the career paths of alumni. You should look to make sure some alumni have moved into careers similar to the one that interests you. It is essential that you make sure your degree will be transferable to your desired career after graduation.
Prospective grad school students who are pressed for time should consider taking night, weekend, or online courses. Taking courses at night or on the weekend allows you the time to keep your full-time job. An online master's degree in marketing is just as rigorous and valuable as a degree earned on campus. Online graduate school provides students with even greater flexibility to complete their assignments in their own time.
What to Expect in a Master's Degree Program in Marketing
Master's degree marketing programs provide students with a background in business and then a specialized education in which they complete case studies that help them to understand the types of real-life problems that marketing managers deal with on a day-to-day basis. A master's degree is often the terminal degree for marketing professionals, unless they go on to a career in research or academia. Most graduates of marketing masters degree programs are equipped to handle any middle to upper level management position.
The first semester or two of this program is typically spent learning the basics of business and management, as most students use this degree toward becoming a marketing manager. The rest of the time students focus on learning various aspects of the marketing business. Before graduating, they must research and write a thesis on their topic of choice.
In this program, students learn a variety of knowledge about marketing with the goal of being able to determine the demand for a product, identify the key demographic, set a pricing strategy, and identify the competitors. A typical course load for a student in a marketing masters degree program includes public relations, consumer behavior, sales, visual art, advertising, art history, marketing consulting and photography.
Top 10 Grad Schools for a Master's Degree in Marketing
- University of Phoenix
- Everest University - Online
- Middle Tennessee State University
- American InterContinental University
- University of Central Florida
- Western Michigan University
- DePaul University
- Ohio State University, Columbus
- Texas A&M University System
- Pennsylvania State University, Main Campus
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